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Estee Lauder Buys Becca Cosmetics

ELC has acquired the brand from Luxury Brand Partners.

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By: Marie Redding

Senior Editor, Rodman Media

The Estee Lauder Companies has acquired Becca Cosmetics from Luxury Brand Partners. The amount of the sale has not been disclosed. 

BECCA Cosmetics was founded in 2001 and is expected to earn approximately $80 million in 2016, according to Forbes. 

Fabrizio Freda, President and Chief Executive Officer of Estée Lauder stated, “BECCA Cosmetics is a wonderful addition to our portfolio of prestige beauty brands. Its unique focus on complexion products that flatter a wide range of skin tones, combined with its sophisticated yet accessible consumer and digital engagement across channels has inspired a devoted fan base.”

BOF reports that the brand’s executive team, led by president and chief executive Robert DeBaker, and chief financial officer/chief operating officer James MacPherson, will remain with the company. Becca will be added to the portfolio of executive group president John Demsey, who oversees a wide range of lines, from Tom Ford Beauty to Bumble and Bumble.

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